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Lanzarote is the favourite among tourists who practice cycling, it receives more cyclists per year than Gran Canaria and Tenerife combined. Canary Islands Tourism will promote the archipelago as a professional sports training destination with a cycling challenge that will cross the eight islands in eight days and will show the variety of roads, slopes, landscapes and climates that the Canary Islands offer.
Last year there were more than 176,000 cyclists, more than double the number who went to Tenerife (84,000) or Gran Canaria (83,000).
The Canary Islands Tourism 8 Islands Cycling Challenge project will be a event that will cover more than 900 kilometres and 22,100 meters of positive gradient. It is expected to reach 875,000 impressions and 400,000 users on social networks. Lanzarote will be toured this Saturday. The cyclists will depart from Playa Blanca and head to Yaiza. From there, after visiting the Volcanoes Natural Park, they will arrive at Tinajo and return to sea level in La Santa. The route will then continue to Caleta de Famara, and from there to Teguise where they will face the hardest part of the route to their destination. final in Órzola to tour La Graciosa on Sunday. The objective of the campaign is to reinforce the positioning of the Canary Islands as a reference destination for professional sports tourism. In 2022, 46% of the athletes who visited the islands did so for the first time, so it is a segment with high growth potential, hence the strong commitment that Turismo de Canarias makes to attract these visitors.