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Lanzarote has launched a new incentive to promote the proper use of the traditional island costume. It has printed 5000 brochures and is holding talks all over the island. The idea is to create awareness and stop any new additions that are steering away from the original culture. Its just in time before one of the most traditional events of the year which is the pilgrimage to Dolores in Tinajo where everyone wears the costume. It is hoped by bringing more attention to this, more interest will be taken in the handcrafts to revive them