Lanzarote is in a position to exploit one of its cactus plants called La Tunera. This is grown mainly in the north of the island to farm Cochineal and the fruit that it bears to sell locally. The export is dominated by larger countries such as Mexico, Italy,Italy, Israel, Tunisia, Egypt and Turkey. The island has a long history spanning over 4 centuries which puts it in a good position for production and exportation. It has been noted that Lanzarote needs to catch up to benefit from the wealth that can be gained from the world industry.